🎯 A Legacy of Innovation in Online Gaming
Microgaming's impact on online gaming is undeniable. By launching one of the first true online casino platforms, the company revolutionized how people engaged with gambling. Its commitment to innovation saw the introduction of industry-changing features such as progressive jackpot networks, cutting-edge mobile gaming solutions, and an extensive game portfolio that includes some of the most recognized titles in the industry.
Over the years, Microgaming partnered with top-tier operators, supplying software to many of the world's leading online casinos. It became known for its immersive graphics, engaging animations, and innovative game mechanics, which attracted players from all over the globe.
Key Milestone
In 2003, Microgaming became a founding member of the Interactive Gaming Council, playing a crucial role in ensuring fair play and regulatory compliance across the industry.
🔄 A Strategic Shift Towards Apricot Investments
Despite its continued success, Microgaming recognized the need for change to stay ahead in an evolving market. In 2018, the company began restructuring, eventually rebranding as Apricot Investments. This shift marked a departure from its focus on game development and a transition towards becoming a technology-driven investment firm within the iGaming industry.
The transformation culminated in 2022 when Microgaming sold its game development and aggregation business to Games Global. This move allowed Apricot Investments to focus on technological infrastructure, platform development, and strategic investments rather than game production.
Good to Know
The transition was not just a rebranding but a complete repositioning of the company's role in the industry. Apricot now focuses on backend services, platform security, and AI-driven analytics.
